For companies that aknowledge lead generation by white paper marketing as a strategic way to generate leads and strengthen their brand as industry thought leader, Leadfrog offers (branded) knowledge portals. Based on the specific objectives, branded portals are custom made using Leadfrog technology, know how and project management. Once launched the portals are fully serviced.
A perfect example of a branded knowledge portal by Leadfrog is www.foodguru.nl, a knowledge portal for the food & beverage industry. Foodguru offers white papers, books, research and publications in exchange for contact information. Initiators are Microsoft, Capgemini and Schouw Informatisering.